What do you really need to know to choose your olive oil?

Beyond geographical marketing considerations (such as where the cicadas sing the loudest, where my grandparents lived, or where I spent my best vacation...) and the aesthetics or originality of the packaging, here's what you need to know when choosing your olive oil:
The Variety!
Like wine and chocolate, there are different varieties of olives, each with its own distinctive flavor (over 1,200, mainly around the Mediterranean Basin). Some varieties you'll love, others perhaps less so. In any case, to discover these different flavor profiles, always choose monovarietal oils (made from a single variety of olive) for clear, recognizable aromas. It's better to have a bold and distinct aroma rather than a blend of olives that will homogenize and standardize the taste of the oil.
The Ripeness!
While logic would suggest waiting for the olives to be fully ripe before extracting the oil, it’s common practice to press olives at different stages of ripeness. This varies by country, region, or even for some sensory experts who believe that certain varieties perform better at specific stages of maturity to optimize their aromatic yield. Some of you might appreciate the fresh, herbaceous notes of a green fruitiness, others the balance and aromatic openness of a ripe fruitiness, or perhaps the rich, jam-like intensity of a black fruitiness (from overripe olives). You might even enjoy all three types of fruitiness, adapting them to your dishes, moods, or the seasons...
Take the opportunity to travel through tastings: Lebanon, Portugal, Montenegro, Tunisia, Spain, Italy... offer a diversity with a capital "D!"
So remember: monovarietal and type of fruitiness (green, ripe, or black)!
Read more

The Mediterranean diet in your spoon !
Discover how to incorporate Picual 18:1, naturally rich in polyphenols and monounsaturated fatty acids, into your daily routine to enjoy the benefits of the Mediterranean diet.
Read more

The taste of spring on a plate
A fresh, seasonal recipe elevated by the vibrant vegetal character of our Picual 18:1 extra virgin olive oil.
Read more

Couffoulens grows the future!
In Couffoulens, the village children planted young olive trees as part of our Nectar Regenerative Olive Growing program.
Read more