The Words of Alexis Muñoz

May 25, 2025
“I didn’t become an olive grower out of opportunism.
My commitment to the olive tree is, above all, a commitment to the land, to life, and to future generations.
From the beginning, I’ve been driven by the desire to protect what feeds us and surrounds us.
The olive farming I stand for is not just an agricultural activity.
It is a living model, deeply rooted in respect for nature.
Every tree planted is a gesture of hope — an act for tomorrow.
We can no longer afford to produce and consume without awareness.
It’s time to build a model that protects the earth instead of depleting it.
So, thank you.
Thank you for believing in this vision.
Thank you for contributing to this regeneration.
Thank you for being part of the change.
We’ve chosen to take responsibility. And if we choose to act together, then yes — we can preserve what is most precious.”
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