The olive tree


An Almost Immortal Tree
Some olive trees are over 2,000 years old and still produce fruit.
Sun‑Tolerant, Frost‑Sensitive
It can survive drought, but prolonged cold can damage it.
Tiny but Countless Flowers
An olive tree can bear hundreds of thousands of flowers… yet fewer than 5% become olives.
A Symbol of Peace Since Antiquity
From ancient Greece to modern flags, the olive branch represents hope.

We cultivate our olive trees using 100% organic and regenerative methods: agroforestry, diverse ground cover, precise water management, active promotion of biodiversity, and much more.
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Pan-Fried Tomatoes with Picual Olive Oil
A simple and generous recipe combining ripe tomatoes, fresh basil and Picual 18:1 extra virgin olive oil.
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How to Choose the Right Olive Oil
Discover the four essential criteria for choosing a premium extra virgin olive oil: variety, ripeness, producer, and packaging.
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While Our Forests Burn, Let's Protect Biodiversity
Wildfires destroy entire ecosystems. Discover how simple actions—and our NECTAR Program help protect biodiversity for the future.
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