Le Figaro highlights the Nectar Program and the rise of regenerative French olive oil

A national recognition for a new vision of olive oil

This week, Le Figaro highlights the Nectar Program as well as our vision of regenerative olive growing developed at the foot of the Pyrenees, with the ambition of building a new generation of sustainable and resilient French olive oil production.

This recognition marks an important milestone for all stakeholders involved in structuring a new generation of French olive growing: more resilient, more sustainable, and focused on quality.

Through this article, an entire collective dynamic is being acknowledged: that of a regenerative agricultural model capable of producing premium French olive oil while regenerating soils and enhancing territories.

The Nectar Program: building the future of French olive oil

The Nectar Program was born from a strong conviction: agriculture of the future must produce differently.

Faced with climate challenges, the need to preserve natural resources, and the growing demand for food sovereignty, we are developing a regenerative agriculture approach applied to olive cultivation.

Our ambition is clear: to contribute to the emergence of a French sustainable olive oil industry, capable of combining agricultural excellence, positive environmental impact, and economic value creation.

Concretely, this vision is based on several fundamental pillars:

• soil regeneration through sustainable farming practices;
• preservation of local biodiversity;
• responsible water management;
• adaptation to climate challenges;
• production of high-quality French olive oil;
• value creation in local territories.

Today, several hundred thousand olive trees have already been planted within this initiative. This rapid development illustrates the growing interest in traceable olive oil produced through sustainable agriculture.

A structuring French olive oil industry in development

Long dominated by major Mediterranean countries, the olive oil market is currently undergoing a profound transformation.

In France, a new generation of stakeholders is helping structure an innovative olive oil sector focused on quality, sustainability, and agricultural resilience.

The Nectar Program is actively contributing to this evolution by supporting ambitious agricultural projects in high-potential territories.

The objective is twofold:

1. to contribute to the development of French olive oil production;
2. to demonstrate that a regenerative agricultural model can become a reference for the future of farming.

This momentum also responds to growing consumer demand for premium olive oils with transparent origins and produced in respect of ecosystems.

A vision led by Alexis Muñoz

Through the Nectar Program, Alexis Muñoz promotes an entrepreneurial approach grounded in long-term thinking, agricultural innovation, and the creation of durable assets.

Olive tree planting is not just an agricultural project: it embodies a global vision combining ecosystem regeneration, territorial development, and the production of premium French olive oil.

This approach is now attracting the attention of national media and numerous industry stakeholders, aware of the challenges linked to agricultural and food transition.

A recognition for French regenerative olive growing

The feature on the Nectar Program in Le Figaro illustrates the growing interest in a new generation of French olive cultivation: sustainable, resilient, and focused on the long term.

Through the planting of several hundred thousand olive trees at the foot of the Pyrenees, our ambition is to contribute to the development of a French premium olive oil industry based on regenerative agriculture principles.

This collective dynamic is only just beginning.

Discover the article by clicking on the image below.